Elizabeth Talerman · Other Expert

Eden Essick, our Project Manager at Nucleus recently pondered KFC’s shift from healthy grilled chicken to the ooey gooey Double Down…

The Blogosphere is abuzz with commentary on KFC’s new sandwich, the Double Down. There seems to be a general repulsion slash fascination with the Double Down, inevitably leading to the Who Can Eat It and Live to Tell the Tale challenge taken on by the likes of Sam Sifton of the NY Times and the guys over at NPR’s Wait Wait Don’t Tell Me blog.

The reaction here is likely exacerbated by the stark contrast between creating sandwiches that replace bread wit…

In this video created by the publisher, Penguin (whose book jacket design has long been a subject of our deep admiration) we see the difference between perception and intention.

As the first half of the video plays we imagine its inspiration is the result of long-held opinion or potentially some focus group research. As the second half of the video plays we see a turn-around (literally) that is much more likely the result of a deep understanding of the audience that or…

I wasn’t able to join my intrepid colleagues who ventured to Austin for our annual digital innovation fix at South By Southwest. And while I’m missing the fabulous fete thrown by Frog design, morning muffins fresh from the hotel breakfast buffet, and jockeying for a seat at the keynote – I’ve got a front row, no carbon footprint seat to SXSWi content from the comfort of my New York City abode.

Thanks to twitter, I’m in the thick of the conference virtually. My TweetDeck is buzzing with reports from every session as I follow the bouncing #sxsw tags. I can tell which speakers are worth “…