A recent article in AdAge by Constance O’Hare (Online Research: Don’t Confuse More with Better, 3.15.10)) suggests the speed and relative ease of online research studies may have a negative effect on the research business.
At Nucleus we whole-heartedly agree with O’Hare who warns, “The ease of fielding multiple online studies naturally appeals to executives grasping for insights and under pressure to make decisions quickly. But too many impatient executives throw away money on poorly constructed studies. Studies that produce speedy…
