Leigh George · Other Expert

Pull out your business card. What impression of your firm does it leave in the minds of the people you meet? Does your firm come across as traditional? Contemporary? Innovative? Would it stand out from the cards of your competitors? Does the identity on the card ring true to people at your firm? In today’s market, where companies are cutting their internal audit departments and the accounting industry is still experiencing job losses, every accounting firm needs a strong brand to increase name awareness, protect and build market share and instill loyalty in its staff. To build a memorable b…