In graduate school, one of my favorite classes was Harvard Law School’s renowned Negotiations course. The professors – the co-authors of Getting to Yes – demonstrated that THE key to negotiation is to thoroughly understand the other party and theirs interests. Know your audience, get inside their head, understand both their interest and their perceptions – including of you – and you’ll be able to sell yourself and your ideas in a way that the other person wants to agree to them. That is the case whether the negotiation is an across-the-table merger, or a subtle maneuvering for influence …






