Regardless of your firm’s situation, driving change during a recession is especially hard. Employees clench to the stability of established processes and behaviors, managers question moves away from traditional business lines, and executives themselves face significant uncertainty. Leading a transformative process through the challenges and emotions of a downturn is therefore critical. Below are five tactics I’ve found successful in driving change projects during these times:
1. Communicate how the work will help meet both global and local goals: Failing to convey the importance, conte…






