Lessons from the Facebook, Obama and ‘Sandy’ brands
As we’re awaiting the final results of our end of year study to gain a more in-depth understanding of the Zeitgeist, we’ve been discussing what’s next for brands in 2013 based upon our learning from CultureQ over the past Summer and Autumn. As always, we’ve been reviewing the data from our research in the context of socio-cultural and political events.
The highly anticipated IPO of...
Hope. What follows it? Especially when you’ve yet to achieve the things you set out to do.
Faith. Gratitude. Humility. Action.
Although in the run-up to the DNC Barack Obama’s campaigning had lost the spirit of the brand he built in 2008, the messaging at the Convention built on it. Mr. Obama’s task was a different one than Mitt Romney’s at the RNC. Unlike Romney, he didn’t need to introduce us to...
In October 2008, Barack Obama won Ad Age’s Marketer of the Year, beating Apple, Zappo’s, Nike, and Coors. He then went on to win the White House in great part because of his carefully crafted brand. Obama’s message – hope and change – was simple and consistently reinforced through a comprehensive brand management system. People easily related to it and social media helped the campaign create a bottom-up revolution that...
Our latest CultureQ study, which was conducted over the summer, is focused on understanding the attributes that distinguish a favorite brand from those of a category leader, and a good brand citizen. We’ve been speaking a lot about favorite brands in our office over the past few weeks and couldn’t resist giving you a preview….
Not surprisingly, trust in favorite brands is high. People...
Insights from our Q1 CultureQ http://www.onesixtyfourth.com/cultureq study led us to acknowledge that many people (aka consumers) believe brands have a responsibility to progress society. So, we recently posted this as a question (Do you think businesses or brands have a responsibility to help advance society?) across various social media sites to learn what people in the marketing communications and related industries think. Everywhere we posed the question, we got close to...
“The US tax system needs an overhaul.”
“A policy rethink could control the sub Saharan population boom.”
“The World Bank’s leadership selection process no longer reflects today’s sources of innovation and economic growth.”
These are some of the sound bites from recent press. Clearly there’s an underlying theme – a call for reform. At Onesixtyfourth, we found this especially interesting given the results from...
Transparency. Supplier relationships. Social responsibility. Privacy.
These terms have all been bouncing about a lot lately whether it be in conjunction with Apple, BP, Google or just general conversation. And because of that, few people have been surprised that we’ve become more focused on brands as social reformers and been speaking more about brands advocating on behalf of their customers over the past two months. What has startled several of our clients,...
KONY 2012 has moved me – 10 minutes into the video, www.kony2012.com I’d pledged some funds and forwarded the site to my database of friends. I like to consider myself an ‘aware’ citizen and I’m familiar with Kony’s heinous crimes, but this video had me digging deeper and learning more.
I can’t imagine that anyone in North America, at least, has...
"There is a huge lack of courage and integrity in our country’s leadership.”
During this period of sustained economic uncertainty, when people continue to feel insecure about their futures and have little faith in governments, the absence of leadership is apparent.
Interviews for CultureQ, Onesixtyfourth’s study of societal shifts and movements, strongly indicate that Millennials and Baby Boomers in the US...
Gen Y are rapidly becoming the generation equivalent of Apple. They are fascinating and we admire them; however, there’s no shortage of opinion about them. As the knowledge market about Gen Y grows more saturated, attention is turning to the next generation, Gen Z. Those born between the years 1996 and 2010. The youngest are barely two, yet can identify the Golden Arches whilst...
