Lessons from the Facebook, Obama and ‘Sandy’ brands
As we’re awaiting the final results of our end of year study to gain a more in-depth understanding of the Zeitgeist, we’ve been discussing what’s next for brands in 2013 based upon our learning from CultureQ over the past Summer and Autumn. As always, we’ve been reviewing the data from our research in the context of socio-cultural and political events.
The highly anticipated IPO of...
Transparency. Supplier relationships. Social responsibility. Privacy.
These terms have all been bouncing about a lot lately whether it be in conjunction with Apple, BP, Google or just general conversation. And because of that, few people have been surprised that we’ve become more focused on brands as social reformers and been speaking more about brands advocating on behalf of their customers over the past two months. What has startled several of our clients,...
"There is a huge lack of courage and integrity in our country’s leadership.”
During this period of sustained economic uncertainty, when people continue to feel insecure about their futures and have little faith in governments, the absence of leadership is apparent.
Interviews for CultureQ, Onesixtyfourth’s study of societal shifts and movements, strongly indicate that Millennials and Baby Boomers in the US...
