'branding' tagged blog posts in My Story

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Brands in 2012: praticality, alignment and sincerity

Anne Bahr Thompson
December 30 2011


At this time of year, after the excesses of holiday festivities our thoughts often turn to New Year’s resolutions. Certainly, the media has been reporting resolutions, large and small, over the past week.  And, we’re not exempt from tracking them; we’re even exploring them a bit in a survey we’re fielding this week.

As we know, the same resolutions generally emerge the world over:...

 
 
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Rewriting our cultural story for brands - one mash-up at a time

Anne Bahr Thompson
November 28 2011


Technology & Gen Y: together since day 1

“I can’t walk for five minutes alone without being on my phone.”


In the beginning, there was man and there was technology. They were two distinctive things.  At first, technology was scientific - impersonal and complicated; functional and grey; raw and brutal. Today, there is little segregation between our lives on and off-line.  Technology is as habitualized...