Social Media & Your Career: What's Your Strategy?
March 31 2010
In today's 2.0 (or 3.0) world, social media has become a primary means of communicating information - like it or not!
We all know that to successfully market any product, image is everything. People decide what to buy based on the impression they have about a product’s quality and reputation. Often, they form this opinion from the product’s packaging – details found on the label or features seen in a commercial.
If you are embarking on a job search or seeking to advance in your industry, you are engaging in self-marketing. And, the product is YOU! The quality of your professional pitch can dramatically impact your success.
So, which social media outlets have you chosen to create a buzz about you and your accomplishments? LinkedIn, Twitter, or Facebook? Whom are you hoping to reach? What image or presence are you seeking to create?
All of these questions suggest that you develop a Strategic Social Media Strategy to help get your information in front of the "right" people in your target industry. For example, you need to be aware of both the content and quality of your tweets and posts -- as 70% of HR executives indicate that they have disqualified candidates due to information they have found out about them via Internet searches.
Want more ideas/suggestions?
On Thursday, April 15 (10:30 AM), I’ll be leading a Power Seminar at the upcoming Women For Hire Career Expo called: "Social Media & The Job Search". Join me to learn 5 Key Tips to incorporate social media into your career management strategy.
In addition, you'll be able to connect with top employers and receive a resume critique. All that—and more—and it’s free!
For more information and to register, visit: http://www.womenforhire.com/career_expos/spring_2010/new_york
I look forward to seeing you on April 15th!
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