'social media' tagged blog posts in Kelly Hoey's Blog

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Big Blue & Social Media

Kelly Hoey
February 7 2010


I read a terrific case study this morning on socialmediaexaminer.com on how IBM uses social media. Social media is about being, well, "social"...so how does #14 on the Fortune 500 list, a 114 year old global corporation, find it's inner-socially engaging, conversing self?

By losing control.

There is no corporate Twitter Account or corporate blog. That's right, not one. With nearly 400,000 employees in 170 countries, IBM is counting...
 
Tags: IBM, social media