Source: www.MarketWatch.com Exerpt from article posted on David Weidner's Writing on the Wall oon 6/24/11

A new study by Barclays Wealth and Ledbury Research found that women were more likely to make money in the market, mostly because they didn’t take as many risks. They bought and held. Women trade this way because they aren’t as confident — or perhaps as overconfident — as men, the study found.

Why women are better investors

MarketWatch columnist David Weidner makes the case for why women, who often play it safe and play by the rules of the investing, make better market investors. (Photo: AP.)

“Women were more likely than men to have a greater desire for self-control,” the study concluded.

In other words, they trade less and earn more.

“Women tend to have lower composure and a greater desire for financial self-control, which is associated with a desire to use self-control strategies. Women are also more likely to believe that these strategies are effective.”

And you know what? They were.

The study supported previous findings that women tend to make more. A 2005 study by Merrill Lynch found that 35% of women held an investment too long, compared with 47% of men. Moreover, an academic study in 2009 found women made 1% more annually. Read related story on female investors at WSJ.com .

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