SnapTags are a recent creation by SpyderLynk that is taking QR codes to the next level. Haven’t yet heard of this creative new marketing tool? Don’t let its modernism discourage you. Consumers who utilize a SnapTag can activate a full brand experience, gaining more interactivity than your average QR code, creating for a more sophisticated marketing campaign that is fun, user-friendly, and widely accessible.

SpyderLynk defines a SnapTag as a new tool that is similar to a QR code, in that it is an image you can scan on your cellular device. However, the SnapTag doesn’t use a barcode image; it instead uses your company’s logo. Furthermore, and maybe the best part about it, you don’t need an app or a smartphone to access it. Does your phone have a camera? SpyderLynk states that 88% of mobile phone users do. That’s all you need!
Image provided by SpyderLynk.com
● Snap a photo of the SnapTag
● Send it to the designated number
● Get information, content and connectivity

SnapTags can be used on nearly any marketing material – your website, Facebook, hardcopy one-sheet, in-store, print, or retail circulars – the options are limitless. Users can scan from virtually anywhere. For example, Foot Locker uses SnapTags on their materials to reveal new shoes from Adidas and Nike. Campaigns have been run on their blog, email, and Facebook to promote interest in three new shoe lines.

Another benefit for your company is the ability to develop direct, lasting relationships with customers by pairing brand recognition with product information. For example, retail campaigns using SnapTags push customers further into the buying process by feeding them extra information about new products. SpyderLynk believes that SnapTags can help you maintain loyal customer engagement and drive sales. How? Your logo is converted into an interactive experience where consumers can learn about sweepstakes and discounts, receive recipes or product reviews, even connect directly to Social Media sites and immediately become fans or followers.

If you think SnapTags would be good for your brand or enhance campaigns, here are a few things to question before making a commitment:
1. What motivates your audience?
2. What is your business objective?
3. Are you looking for a more direct relationship with your consumers?

By asking these questions, you will understand how to use SnapTag most effectively. If your audience is motivated by a good deal, use SnapTags to drive them to coupons or discounts promoted on your website. Or if your business objective for 2012 is to generate awareness about a new service provided by your company, use SnapTags to drive leads to landing pages dedicated to defining the features of the service.

Consider SnapTags as an innovative marketing tool for your company. Not only is it simple and easy to use, but it can create a positive and lasting relationship with your consumers. To create a SnapTag, visit Social SnapTags to begin your campaign starting at $750. Now your business can “make a logo more than a logo” (SpyderLynk).

By Leah Addison, Project Socialize Community Manager