Blogs About "AT&T"

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Marketing at SXSWi

Kelly Hoey
March 15 2010


T-shirts, buttons, pens, refreshment stands...yes, promotional marketing is everywhere at SXSW! A lot of it is well, banal - the fliers, postcard marketing (the amount of PAPER handed out at an interactive conference is rather shocking) and sponsored venues, don't win any prizes or creative awards in my mind.

So if it's not new, innovative or creative, then the marketing should at least be useful.

EVERYONE is online...
 
Tags: AT&T
 
11

It's All Just A Little Bit of History Repeating

Linda Ziskind
January 11 2010


When smart businesses plan for the future, they not only look forward, they look backward, because one of the most valuable insights a business can have is an understanding of mistakes made. Knowing what the mistakes were and why they happened is the best way to avoid repeating them. But those are the smart businesses. For some of the others, "it's all just a little bit of history repeating." (song credit:...
 
Tags: AT&T