Blogs About "Branding"

 

Soul of Brands is defined as the source of positive brand building action.

For the smart, professional, chic woman who can't live life without style, below are examples of office-appropriate footwear to inspire confidence as you march into the boardroom to present your brilliant ideas to colleagues.  (No one will know the secret to your spectacular presentation!) Go get 'em!

Link to post (slideshow):  Pretty Professional Pumps

It’s happened to all of us.  We work and work at defining and building brands and realize that we have to let go, to move forward, to make progress.  At times, we dig in and fight for our point of view.  Then there are the times we compromise, knowing that there is more than one way to get to the end.  The realities of budget, timing and resources simply wear people...

The MBA Admissions process is about more than completing paperwork. Approximately 70% of people applying to top programs are qualified but on average only 10% will be accepted. As an applicant, your number one job is to cut through the clutter and stand out from the crowd. That’s where branding comes in!

Strong branding and positioning is a critical yet overlooked part of the MBA admissions process. It’s a key component to...

I went to hear Tony Hsieh, CEO of Zappos, as part of the amazing 10 day-long extravaganza in Washington, DC that was Digital Capital Week. Tony talked about how important the brand is to a company’s overall success. If you don’t have a clear sense of your unique value and your people aren’t committed to delivering to that promise, everything about your business will suffer. Tony saw that first hand with...

Interesting anecdote from someone I am coaching who is starting her own fashion line:

She has been struggling to get comfortable with the name she came up with for her high fashion, clothing line. She has a name; it makes sense--but it hasn't magically "pinged" for her yet.

She was recently at lunch with her very successful friend: a retired, female, former investment banker.

She hesitantly pitched the name of her company to...