Blogs About "Entrepreneurship"

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A Smashing Idea

Donna Haghighat
August 16 2012


Kelly Daugherty and Jayne Drew knew almost nothing about fashion production and merchandising when they decided to launch Smashing Online.  What they did know was that they were on to a great idea-combining the success of shapewear with performance fabrics for tennis and golf outfits.  There idea was to provide athletic attire that would give instant "tummy control." 

Fittingly, Kelly and Jayne met while playing tennis together.  They came up with the...