Our latest CultureQ study, which was conducted over the summer, is focused on understanding the attributes that distinguish a favorite brand from those of a category leader, and a good brand citizen. We’ve been speaking a lot about favorite brands in our office over the past few weeks and couldn’t resist giving you a preview….
Not surprisingly, trust in favorite brands is high. People...
Insights from our Q1 CultureQ http://www.onesixtyfourth.com/cultureq study led us to acknowledge that many people (aka consumers) believe brands have a responsibility to progress society. So, we recently posted this as a question (Do you think businesses or brands have a responsibility to help advance society?) across various social media sites to learn what people in the marketing communications and related industries think. Everywhere we posed the question, we got close to...
“The US tax system needs an overhaul.”
“A policy rethink could control the sub Saharan population boom.”
“The World Bank’s leadership selection process no longer reflects today’s sources of innovation and economic growth.”
These are some of the sound bites from recent press. Clearly there’s an underlying theme – a call for reform. At Onesixtyfourth, we found this especially interesting given the results from...
