Blogs About "business development"

You’ve heard and read many times about the importance of communication and managing client expectations to ensure a successful and profitable engagement. The legal business is essentially relationship based and no relationship survives, let alone thrives, without good communication. The clients may care more about the communication/relationship than your ability or the quality of your work product. So if at that...

If you had a great 2012, then repeat what works. But even if you did everything 100% correctly back then, market conditions change, so even a successful business should change too. Here are some ideas for tweaks in 2013:

• Prioritize revenues in your day-to-day

Your first activity each day might be a sales call. You might set a weekly minimum of sales calls. You might decide a new offering or a price increase...

 

Some Random Tips and Ideas for Growing your Business

I have been writing a CLE program for New Lawyer Training to present to the Cincinnati Bar Association. I realized that some of this information is probably good to hear again - no longer how long you have been in practice. This is a compilation of my thoughts, some from my friend Matt Homann and some from an article by AttorneyatWork. I hope you find some of these useful...

Everything you choose to do, or not do, has an impact on marketing your business and your client relationships. Here is a simple way to 

I was really excited to speak at the Savor the Success September Mastermind in NYC.  At the Mastermind, I talked about 3 mindset shifts you need to make with your networking in order to convert all that networking you already do into business.

 

Mindset Shift #1: Networking isn’t just about meeting more people. You ALREADY know the RIGHT people.

The easiest way to think of our networking contacts is on 2 dimensions: 1)...

Does your firm have a marketing strategy?  If you do, it probably isn't being carried out. If it is, you're pretty rare. I am not sure what word or phrase I prefer when talking about marketing but whatever you call it, I have realized you need a strategy in place to help guide your success. It doesn’t have to be complicated or expensive, but it does need...

 

First rule of content strategy club

“Content strategy is to copywriting what information architecture is to design.”— @rlovinger

Content and content strategy drive the format and not the other way around! Clients may ask for deliverables, but what they really want are results. They often make statements like “we need to add a video” or “we need an app” or “we should be tweeting.” This drives strategists...

 

I have two children. One is a precious, precocious three-year-old named Amelie. The other is Thinkso.

Thinkso turned five this year, and I’m struck...

No matter how demanding your obligations in the office, both billable and non-billable, it is essential that you protect your own future by building a strategic professional network. In a down economy, and a profession undergoing potentially radical change, all law firm associates (including those claiming imminent “exit strategies”) must find the fastest possible track to productivity, expertise and business generation. Getting a job, keeping it and finding the...

In a competitive economic climate, professional service firms need to capitalize on any edge they can and are finding rich resources when leveraging their alumni network.

Alumni programs have become a crucial way for professional service firms to develop new business, strengthen their brands and recruit the best and brightest. Alumni can become brand ambassadors for a firm, referral sources for new business and references for new hires or “boomerangs” that return...