My startup LUMOback, which has developed a smart posture sensor, recently launched a campaign on the crowd-funding platform Kickstarter. Our experiences thus far have reinforced my team’s deep belief in being open rather than stealthy.
More than anything else, Kickstarter has served as a great "test" and validation point for us. As passionate entrepreneurs, we become susceptible to drinking our own Kool-aid and thinking that what we’ve built is the...









