Fashion Forward Maternity

Fashion Forward Maternity is a woman-owned start-up company, a boutique-style e-commerce rental business and retailer of maternity-related clothing and accessories. Fashion Forward Maternity meets a fundamental but unmet need- the need for a pregnant or nursing woman to have a specialized wardr…

Fashion Forward Maternity is a woman-owned start-up company, a boutique-style e-commerce rental business and retailer of maternity-related clothing and accessories. Fashion Forward Maternity meets a fundamental but unmet need- the need for a pregnant or nursing woman to have a specialized wardrobe that grows and changes with her evolving shape and size, with the seasons, or with her preference. For the price of a basic purchased wardrobe, renting affords a woman 3x the variety and significantly higher quality, maximizing her comfort and enjoyment but also her confidence and professional appearance while pregnant or nursing. We then donate all retired clothing to women’s organizations so all women can feel Powerful- Beautiful- Comfortable- and Confident. Fashion Forward Maternity… pass it on!

Founded by working mothers for working mothers, we have bootstrapped our way to a custom website and a full warehouse bursting with amazing fashions from 20+ of the leading maternity designers. We launched to the public in November and have seen steady sales since and rave reviews from customers.