Hunter & Co Communications

Jan Hunter is a creative problem solver who has enjoyed two successful careers. Her experience as a radio journalist was not only rewarding and award-winning but also an ideal training ground for her public relations career. Her inherent understanding of how the media really works is one of her g…

Jan Hunter is a creative problem solver who has enjoyed two successful careers. Her experience as a radio journalist was not only rewarding and award-winning but also an ideal training ground for her public relations career. Her inherent understanding of how the media really works is one of her greatest assets and a consistent key to her clients’ success.
Jan’s media background proved a springboard to a career in public relations, working first as communications
manager for a prominent New England resort before
becaming the Corporate Public Relations Director at Boston advertising agency RGS&H where she supervised a range of activities such as strategy development, crisis communications, and event planning.
After advising a diverse spectrum of clients including Ecco Shoes, Star Supermarkets, and nationwide agency Rapp Collins Marcoa and its affiliates, Jan formed
Hunter + Co Communications in 1995.
Working with a talented pool of communications
professionals, Jan has created successful strategic communications programs for top brands across numerous sectors. Financial services has been an area of particular focus and Jan has partnered with banks, mutual funds and financial service technology firms to design and execute both proactive strategies and issues management
campaigns. For example, Jan led the media relations
efforts of Citizens Funds for seven years, creating a press presence for the firm’s pioneering work in the realm of socially responsible investing. Through Jan’s
endeavors, the firm’s senior executives built relationships with numerous prominent journalists, resulting in regular coverage in publications such as The Wall Street Journal, Pensions & Investments, and Smart Money.
Jan views media relations as an essential and vital
component of a strong business plan, offering
cost-effective and creative solutions to today’s often complex communications needs. The ability to forge and cultivate long-standing relationships in the business
community and among the press has been a cornerstone in her success.
Jan also works with several nonprofits and is a board member of New Generation Energy (NGE), a Boston-based nonprofit offering investment options in renewable energy and energy efficient projects. NGE helps
nonprofits and small businesses develop and fund green energy projects.